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April 19, 2007

Social spam filtering at 43Things

Social goal-setting site 43Things has created an interesting "Neighbourhood Watch" scheme for tackling spam and 'fake' accounts. The automated spam tracker tools are configured as 'agents' that report potential spammers, but the actual choice for whether to suspend accounts is based on votes by other users.

What I'm interested in seeing is what the actual consequences of this are. Are accounts suspended for holding unpopular views rather than just being spambots? Do users get obsessed with policing?

Or, in other words, will this become the Zimbardo Prison Experiment for social software?

If it does work out, its an interesting model.

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