This meant persuading our Institute to actively commit to supporting our staff engaging in an open community process with no promise of future funding, rather than dumping some code in a repository at the end of the project and hoping somehow that something magical will happen. I had to draft and redraft a business case, all the time making the arguments about risks and opportunities for our management team. However, looking back I can safely say the actual results - in income alone - far exceeded my most optimistic projections.
An OSS strategy has proven for to be extremely successful for our small research unit, in terms of funding, reputation, partnerships, and academic opportunities, and this event is an opportunity for me to tell that story to a wider audience - so do come along if you're interested to find out more.
For more details and to register see http://www.transfersummit.com